Cheers

2023

Student-Developed Beer Brand and Campaign

Creative Director and Designer: Mackenzie Haupt

As an elevated beer brand, Cheers focuses on the times you might search for a drink to hold up to clink with others’—your friend’s birthday, getting into law school, or even successfully getting through your day without doing anything embarrassing.

“To any occasion: big, small, and everywhere in between. Brewed in the heart of Metro Detroit, we’re passionate about creating beer worth celebrating.”

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