Cheers
2023
Student-Developed Beer Brand and Campaign
Creative Director and Designer: Mackenzie Haupt
As an elevated beer brand, Cheers focuses on the times you might search for a drink to hold up to clink with others’—your friend’s birthday, getting into law school, or even successfully getting through your day without doing anything embarrassing.
“To any occasion: big, small, and everywhere in between. Brewed in the heart of Metro Detroit, we’re passionate about creating beer worth celebrating.”