“Every ad should tell a story, and every advertiser should be a good storyteller.”
I believe in the art of noticing. I see symbolism in everything, meaning in the mundane. I’ve learned to internalize observations, and to people-watch with a purpose.
You can’t tell a great story without knowing your audience. And I love telling great stories.
Work
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"Cold Therapy" for Tide
360 Campaign by the American Advertising Federation’s Chapter at Michigan State University
Won First Place in District 6 at the 2024 AAF National Student Advertising Competition
Creative Team Member: Mackenzie Haupt
2024
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"Girl Gang" for Florence by Mills
360 Campaign and Pitch Deck by Power Digital Marketing
Art Director and Designer: Mackenzie Haupt
2024
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Silver Lake Sourced
Student-Developed Fashion Brand and Campaign
Awarded a Silver Addy for App Prototype Design from AAF Lansing
Creative Director and Designer: Mackenzie Haupt
2023
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"Beauty is Everywhere" for Sephora
Student Commercial
Creative Director: Mackenzie Haupt
2024
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"The Language of Stamps" for Oddli
Coffee Table Book and Postage Stamp Collection with the United States Post Office
Art Director and Designer: Mackenzie Haupt
2024
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Olive You !
Student-Developed Cocktail Bar Branding and Campaign
Creative Director and Designer: Mackenzie Haupt
2024
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Cheers
Student-Developed Beer Brand and Campaign
Creative Director and Designer: Mackenzie Haupt
2023
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Colorshot Spray Paint
Student Commercial
Assistant Creative Director and Editor: Mackenzie Haupt
2023
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Johnny Was
Organic Social Posts by Power Digital Marketing
Designer: Mackenzie Haupt
2024
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Vionic
Email Newsletters by Power Digital Marketing
Designer: Mackenzie Haupt
2024
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Bioelements
Paid and Organic Social Posts by Power Digital Marketing
Designer: Mackenzie Haupt
2024
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SmartStop
Organic Social Posts by Power Digital Marketing
Designer: Mackenzie Haupt
2024
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"Playing Dress Up" for VIM Magazine
Creative Director and Stylist: Mackenzie Haupt
2022
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"Ode to Irving Penn" for VIM Magazine
Stylist: Mackenzie Haupt
2023
