Sephora
2024
Student Commercial
Creative Director: Mackenzie Haupt
Beauty is everywhere, even in non-traditional senses, such as in the smile you exchange with a stranger on the street, in the sound of laughter from children, or in the feeling of a light breeze blowing your hair behind your shoulders. In the same principle, applying this to confidence, beauty, and body image, there will always be things you don't notice within yourself that others may notice right away as beautiful. I love the idea of using makeup as an art-form, illustrating beauty and enhancing self-expression. In this commercial, makeup doesn’t represent covering up your insecurities, but rather serves as an additional facet of confidence—something else to love and be proud of.