Oddli is a sustainable clothing brand that uses leftover fabric from fast fashion companies to create new clothing, often known for using patchwork or gingham in their designs. They encourage connection in those who shop from Oddli, even creating a network of penpals through something that they call the “Oddli Club”.

I envisioned this campaign to involve stamps due to their patchwork-like nature, and to encourage sending physical messages to those you love. I also designed a coffee table book featuring the hidden messages that were conveyed through the placement and orientation of postage stamps on envelopes during the Victorian era. I imagined a stamp sheet to come with every coffee table book purchase.